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Helping businesses achieve success, faster​

Our unique approach is guided by our 8 Gears of Success framework. Using a combination of business strategy/financial advisors, AI-powered Success dashboard, and fractional support team, Profit Leap optimizes each of the 8 gears in a business (the entrepreneur, strategy, sales, marketing, operations, people, cash/finances, and profit).

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We Are Passionate About Success

At Profit Leap, we believe that every business has the potential to thrive, not just survive. Our story began when two colleagues with a shared passion for data-driven success and the transformative power of AI realized they could make a lasting impact together. What started as a professional connection quickly grew into a united mission to empower small and medium-sized businesses with the clarity, tools, and insights they need to overcome the struggles of stagnation, financial uncertainty, and operational inefficiencies. Armed with deep expertise in AI technology and financial strategy, we founded Profit Leap to bridge the gap between ambitious goals and practical results, delivering custom solutions that fuel sustainable growth and lasting profitability. Your goals become our goals, and with a clear, data-driven path, we’re committed to helping you leap toward success with confidence and resilience.

Victor Santoro

CEO & Co-Founder

Russell Rosario, CPA​

CFO & Co-Founder

Trusted by 100+ entrepreneurs across the country​

Meet the Founders

Victor Santoro

Victor Santoro

CEO & Co-Founder
Victor is a seasoned entrepreneur and business advisor with a unique journey from medical doctor to founder and CEO of Profit Leap. Over the years, Victor has built and scaled multiple companies across various industries, from healthcare to software development, leveraging his deep expertise in business intelligence, marketing strategy, and financial planning. As the co-designer of Huxley, an AI-powered business advisor, Victor is dedicated to helping small businesses optimize their operations and profitability through data-driven strategies. His mission is to empower entrepreneurs to fail forward, learning from setbacks to achieve faster success, all while creating systems that support sustainable growth.
Russell Rosario

Russell Rosario

CFO & Co-Founder
Russell Rosario is the co-founder and CFO of Profit Leap, bringing a unique blend of finance, accounting, and software engineering expertise to help small businesses thrive. With over a decade of experience, Russell has served as a fractional CFO for 30+ companies, specializing in optimizing financial systems and automating operations. His deep understanding of both technology and finance led to the co-design of Huxley, an AI-powered business advisor. Driven by a passion for data-driven strategies, Russell focuses on helping small businesses scale efficiently, using AI and automation to empower entrepreneurs with personalized financial insights and solutions.

Meet The Team

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Evans Kiptarus Kibet

CTO

Evans Kiptarus Kibet is a seasoned Senior Software Engineer and CTO at Profit Leap, specializing in AI-driven, scalable software solutions. With prior roles at Safaricom PLC and Onfon Media, Evans brings a wealth of experience in cloud engineering, microservices, and mobile and web app development. His expertise spans across tech stacks, including AWS, Kubernetes, and full-stack development in Java, Python, and React. Known for his strategic vision, Evans leads cross-functional teams, builds impactful digital solutions, and drives Profit Leap’s AI and software innovation, positioning the company at the forefront of tech-enhanced financial advising.

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Chriztal Lynn Calibo

CPA & Bookkeeper

Chriztal is a Certified Public Accountant (CPA) with over a decade of experience spanning roles in academe, audit, and financial management. Her journey began as an Accounting Professor, teaching college-level courses, before she moved into external audit for small and medium enterprises and later served as a State Auditor, conducting government audits. As a seasoned bookkeeper and Certified QuickBooks ProAdvisor, Chriztal brings a comprehensive approach to financial organization, combining technical skills in various accounting software with her deep understanding of the Generally Accepted Accounting Principles (GAAP). Her expertise ensures precise, efficient, and compliant financial management, helping clients gain clarity and make informed financial decisions.

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Mary Grace Verano

Executive Virtual Assistant

Mary Grace Verano is a dedicated Executive Virtual Assistant with a unique background as a former Mechanical Engineer, bringing precision, problem-solving, and adaptability to every task. Guided by a passion for service and an eye for detail, Gracee excels in managing executive schedules, streamlining operations, and ensuring seamless support for leaders. This transition from engineering to virtual assistance reflects a commitment to growth and the belief that even the smallest contributions can make a big impact. With humility and determination, Gracee works tirelessly behind the scenes to create order, drive efficiency, and help clients focus on their most important priorities.

Our Mission​

At the heart of our endeavors is a mission to redefine the very essence of business intelligence, with a steadfast focus on paving the way for entrepreneurs to attain success, faster. We envision ourselves not just as advisors but as pivotal partners in the entrepreneurial journey. We are committed to providing turnkey solutions to help busy entrepreneurs better leverage their time. Our aspiration extends beyond being a top-tier advisory service; we are committed to evolving our proprietary AI technology. Huxley, our groundbreaking AI advisor bot, represents the pinnacle of our technological ambition, poised to revolutionize advisory services by offering unparalleled, data-driven insights, effectively replacing the need for human advisors with its advanced analytical capabilities. In this bold new era, we are not just reimagining the future of business intelligence and entrepreneurship; we are actively creating it, empowering every entrepreneur to dream bigger, reach higher, and achieve more than ever before.