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Helping businesses achieve success, faster​

At Profit Leap, we are committed to transforming how small businesses manage their finances. Our leadership team has decades of experience in finance, business strategy, and technology, and we understand the challenges small business owners face when it comes to managing their financial operations.

That’s why we developed a comprehensive suite of services—from AI-powered dashboards to outsourced financial support. We empower small businesses with real-time insights, streamlined processes, and expert guidance, so you can take control of your finances and make smarter decisions that drive growth.

Helping businesses achieve success, faster​

Our unique approach is guided by our 8 Gears of Success framework. Using a combination of business strategy/financial advisors, AI-powered Success dashboard, and fractional support team, Profit Leap optimizes each of the 8 gears in a business (the entrepreneur, strategy, sales, marketing, operations, people, cash/finances, and profit).

At Profit Leap, we accelerate your business growth with AI-powered tools and expert financial services. Our Smart BI Dashboard consolidates your key metrics, while Seamless Data Integration connects over 3,000 apps for a single source of truth. With Huxley, our AI business advisor, and our Fractional Finance Department handling bookkeeping, tax strategies, and CFO-level guidance, we streamline your financial operations—letting you focus on growing your business faster and smarter.

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We Are Passionate About Success

Victor Santoro

CEO & Co-Founder

Russell Rosario, CPA​

CFO & Co-Founder
Victor Santoro

Victor Santoro

CEO & Co-Founder
Victor is a seasoned entrepreneur and business advisor with a unique journey from medical doctor to founder and CEO of Profit Leap. Over the years, Victor has built and scaled multiple companies across various industries, from healthcare to software development, leveraging his deep expertise in business intelligence, marketing strategy, and financial planning. As the co-designer of Huxley, an AI-powered business advisor, Victor is dedicated to helping small businesses optimize their operations and profitability through data-driven strategies. His mission is to empower entrepreneurs to fail forward, learning from setbacks to achieve faster success, all while creating systems that support sustainable growth.
Russell Rosario

Russell Rosario

CFO & Co-Founder
Russell Rosario is the co-founder and CFO of Profit Leap, bringing a unique blend of finance, accounting, and software engineering expertise to help small businesses thrive. With over a decade of experience, Russell has served as a fractional CFO for 30+ companies, specializing in optimizing financial systems and automating operations. His deep understanding of both technology and finance led to the co-design of Huxley, an AI-powered business advisor. Driven by a passion for data-driven strategies, Russell focuses on helping small businesses scale efficiently, using AI and automation to empower entrepreneurs with personalized financial insights and solutions.

Our Mission​

At the heart of our endeavors is a mission to redefine the very essence of business intelligence, with a steadfast focus on paving the way for entrepreneurs to attain success, faster. We envision ourselves not just as advisors but as pivotal partners in the entrepreneurial journey. We are committed to providing turnkey solutions to help busy entrepreneurs better leverage their time. Our aspiration extends beyond being a top-tier advisory service; we are committed to evolving our proprietary AI technology. Huxley, our groundbreaking AI advisor bot, represents the pinnacle of our technological ambition, poised to revolutionize advisory services by offering unparalleled, data-driven insights, effectively replacing the need for human advisors with its advanced analytical capabilities. In this bold new era, we are not just reimagining the future of business intelligence and entrepreneurship; we are actively creating it, empowering every entrepreneur to dream bigger, reach higher, and achieve more than ever before.

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